Exploring the Value of Strategic Friction in Online Shopping, learn how strategic friction can enrich online shopping and see how Samba.ai's analytics and machine learning optimize customer experiences across all channels.

Sender verification, one-click unsubscribe, spam rate maintenance. Will your email marketing stand up to the new Google and Yahoo rules? Stay safe with Samba

There are many scoring segmentation models and one of the most popular is the RFM. This model is nothing more than assessing points in three categories–Recency, Frequency, and Monetary.

But every existing customer can become a long-term client, with significantly lower costs than attracting a new one. Furthermore, repeat customers bring higher average order value compared to first-time customers. You can achieve that goal with Samba.ai!

“In terms of price-to-performance ratio, Samba belongs to the best solutions on the market.” And other reasons why have Košík.cz chosen Samba.ai for their marketing automation and email campaigns.

We have compiled eCommerce marketing most frequent terms and abbreviations. It helps you not only better navigate the Samba.ai interface but understand the principles of eCommerce marketing.